Coca Cola is widely recognized throughout the world, it has been very successful in international marketing effort. Coca-Cola has tried to expand with new flavors, brands and even reduced the sugar contents in its Coke, to suit all the different segments of different countries as some have various preferences or cultures. This often increases the acceptance of new drinks that are specially designed for them. Also, aggressive advertising, branding, market segmentation and doing activities such as sponsoring in big events or making big donations to organizations and charities have played an important part in the success. Coca-Cola has succeeded in creating a positive image and consumers’ perception toward the company and also to portray itself with playfulness, fun and freedom .
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