Adidas has been enabling faster product creation and production by improving their infrastructure, processes and systems continuously to fulfill their customer's need. Adidas is also "flexible", in a way where they are able to meet their customer's needs, which is done by ensuring constant product availability in a variety of size and color.
Adidas has also taken the initiative to enhance their service towards customers by implementing efficient and effective processes. Steps are also taken for innovative or meaningful improvements every year.
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