◦ WHAT BUSINESS?
• It will a company selling products such as stationary advanced in technology, and e-books, and also creative and innovative products.
◦ WHO ARE YOU SERVING?
• We offer a wide range of products, from classy fountain pens to kiddy pencils. We plan to serve the general public, ranging form high-end business workers to children.
◦ TO WHOM?
• To children and adults, young or old, for formal occasions or just to pen down a note.
◦ VALUES
• Empowering workers’ abilities in their writing abilities by using top-notch equipment
Creating stationery of the highest quality for every customer
• Be neighbors with customers first, company second
◦ OBJECTIVE FOR SHARE/STAKEHOLDERS
• For companies have a big capital to start their business with
◦ LOCATION
• Near schools
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